Yandex Maps Service
Yandex
Popular blogger, actor, and comedian Yevgeny Kullik, based on scripts prepared by the agency team, shot 3 humorous vines in a serial format and posted them on his Instagram page. Each story continued the previous one and revealed different product capabilities!
Watch vine 1 — hotels
Watch vine 2 — restaurants
Watch vine 3 — cafés
12,500,000 video views
15,500 link clicks
5,500 app installs
35% conversion