Your Time with Curtis
Curtis
What if you write about tea in a youthful way?
That’s the SMM strategy for Curtis! We had several goals: inspire a young audience, grow brand awareness, and turn it into product purchases.
We made the content rubricator more trend-driven: we invite readers to listen to AI, respond to bold news hooks, and joke with confidence. In product posts we talk not only about the tea’s taste qualities but also emphasize the emotions it gives. In Curtis’s secret newsletter the brand shares useful checklists and life comics — because we care about every subscriber.