Together We Can Do Anything
Kotex
We proposed a unified communication message for the Kotex “Together We Can Do Anything” brand, combining product benefit and emotional resonance. It united two global communication territories—Championing Her Progress and Sisterhood. With Kotex, girls can go about their lives, and when they come together—they can do even more.
We developed a consistent engagement platform with interconnected elements and online presence formats—we complemented product and image communication with promo mechanics and added a sustainability element, creating added brand value. That solved strategic and tactical tasks, created a deep consumer experience with the brand and conveyed not only product assets but elevated communication to a social level.
Results
Kotex was the only brand that grew in “Brand Power” in 2019.
The only brand with significant, sustained positive dynamics in “Awareness” and “Purchase” KPIs.
— Total video views > 5 million
— Total story views > 4 million
— Comments > 30,000
— Participants > 11,000
— Reach > 10 million