The Art of Being Home | SMM
Mistral
The art of being home
While competitors sell utilitarian product use, we developed a consistent visual language for Mistral brand. Content speaks to consumers’ emotions, revealing the warmth of meals at home. We focus on what happens to us every day and invite people to see beauty in ordinary things.
Without excess advertising, formality, or rationality, we embed a new brand idea. Mistral is the main dish on the table. We convey this through gamified content, inspiring TOV, and cozy atmospheric video sketches.