Courage to Be First
AURUS
True courage is to create something new, push the boundaries of the possible and do it first. In the SMM strategy for AURUS we showed the brand DNA with history, energy and the beauty of the territory where it was born.
The visuals feature a lot of Russia's nature, its strength and contrasts. Functional benefits blend with emotion in the copy. But most importantly, the key message is woven into the content: AURUS is a symbol of our country's industrial and scientific-technological potential.