She Symbol
Kotex
We launched the special project #moveforward, where different successful women shared their stories. 6 famous women, 6 success stories. With each we recorded a video manifesto where they told their Instagram followers how they pursued their dreams, handled difficulties, and reached their goals. In each video the heroines inspire and motivate followers to avoid stagnation and keep moving to reach new heights. Bloggers invited followers to support the Kotex #moveforward project and make their dream come true, sharing a story that inspires them to move forward.
Each participant could win a certificate for educational services in categories: sports, beauty, music, education, business, family, and more.
Once a week the video manifesto was published on the site and on social media (bloggers’ accounts and brand accounts). Two days before publication the heroine posted an announcement in Instagram Stories (short behind-the-scenes video) about her participation and the upcoming manifesto on her Instagram and on the brand website. Stories included a link for users to go to the site and join the contest by filling out a form.
204,648 unique site visitors
345 stories from participants inspired by the project
4,451,102 Instagram views