Family Values
DOM.RF Bank
SMM strategy with a focus on family values. We developed engaging visuals and an effective TOV that helps DOM.RF Bank attract new clients through social media.
In the brand’s new vision we communicate with the client like a family member. We write simply, clearly, and unambiguously. We share useful instructions, explain what’s unclear, and remove the excess. We do everything to give consumers what matters most — a sense of stability.
We shaped new positioning where DOM.RF Bank makes clients’ lives simpler and better. Visually, clearly, and convincingly.