Lean on Knauf Walls
Knauf
There are no boring products, only boring ideas…
Our task was to create banners that help construction brand Knauf sell board and profile. We started the creative search with the words “strength”, “reliability”, and “durability”. That’s how the concept was born: “Lean on Knauf walls”.
The ideal execution is exaggerated visualization where people lean against walls. Women, men, foremen — everyone can lean on Knauf. We showed walls as support, as the quintessence of strength and safety around which you can build your world.