About Growing Up
Kotex
First periods are an incredibly exciting time in a girl’s life. It’s very important to have someone nearby you trust who can answer all your questions. In its new project aimed at the 12–16 audience, Kotex became exactly that partner and mentor for girls.
In December 2020 we delivered a project with the most popular resource for schoolchildren — Dnevnik.ru. Together with a psychologist we recorded a series of educational videos about the female body and puberty and created the course “No Secrets About Growing Up with Kotex”. Besides the videos, girls got articles and an interactive section to reinforce what they learned.
The project results speak for themselves, and since then we have continued developing new projects for a young audience. We’ll tell you about those very soon too!
Total Reach project: 2,967,193
Unique visitors: 28,338
Page views project: 42,780
Passed the test: 9,847