Lesnoy Balsam
Unilever
Loyalty program for municipal and chain clinic dentists included:
- informing about brand events - clinical research information - informational materials and product samples - invitations to Russian and international exhibitions and conferencesDuring dentist visits we conducted: - product training - product feedback collection - surveys and categorization of dentists by patient volume and brand loyalty
Implementation: CRM to manage the program Telemarketing Audit