Career Course with Alena Vladimirskaya
Kotex
From July to October 2020 the pandemic tested the world’s resilience. Kotex decided to support Pyaterochka shoppers and give them a chance to keep moving forward despite the circumstances.
We invited Russia’s top recruiter Alena Vladimirskaya and recorded an exclusive career course for VKontakte. We also arranged free online consultations for women from all corners of Russia.
Overcoming the crisis together, supporting each other, and giving it practical form — a task Sputniki handled with top marks. Our idea of useful promo with dynamic motion and studio shooting didn’t just activate Kotex consumers — it made their lives better. Together we really can do anything!