Night Panties
Kotex
Nearly half of girls in Russia have heavy discharge
67% — fear nighttime leaks
40% — have heavy or very heavy discharge
A TV spot for Kotex feminine hygiene describing the functionality of the brand's new product—Night Panties. We wanted to show that the product ensures comfort at night and, as a result, a productive, eventful day. That's especially important for Kotex's young, ambitious girls, for whom every minute counts!
Results in 1 month:
3,000,000 social media views
50,000+ visits to the promo page