New 2-in-1
Kotex
Multitasking isn't only for people—products do it too. Kotex, a brand that supports women, created pads that solve two problems at once. But how do you tell potential buyers about the new product?
In the new film for Kotex 2-in-1 we showed an exaggerated (or is it?) life of a woman who can handle many tasks at once. Our product can do the same.
A bit of gentle humor, expressive emotions, a touch of absurdity and an unexpectedly bright product pack shot—that's the ad we're proud of, along with our client.