Comfort Day and Night
Depend
How do you shoot a selling video for a marketplace product?
We know the answer — make it bright and dynamic! That’s the approach we used for the e-commerce video for Depend night urinary pads.
Our task was to highlight all key product benefits and make it attractive to marketplace shoppers. So we took a bold step and went beyond the classic product unboxing video.
We shot in a styled location — a bedroom interior in brand colors. Camera movement gave the video dynamics and accents; a hired actress added personalization and emotion; graphics emphasized key pad features. The result is a fun, original e-com spot.