Coffee as a Spark
Coffesso
New positioning is always an interesting challenge! Fresh formats, original ideas, and rethinking the product itself — that was the task when we developed the SMM strategy for coffee brand Coffesso.
We shifted the focus from static to dynamic: in copy we convey movement, energy, and vivid events. Coffesso’s content plan gained a format of vertical video clips with slice-of-life story sketches.
The hero of Coffesso’s social channels is, of course, coffee — capsule, drip bag, beans, or 3-in-1 — it gives the charge of energy and strength that inspires you to keep going and fills life with bright colors.