Healthy rebranding | SMM
Kagocel
The brand’s new identity is built on the product’s key color — orange — and secondary accents of red and green. This palette evokes calm, which was especially important during the pandemic and the recovery period. Another unifying element is a 3D semicircle built from the signature letter “O” in the Kagocel logo. This small detail, reminiscent of a pill, ties the entire visual concept together.
Layering 3D elements on Instagram helped build a unified feed in a trendy format aimed at a young, progressive audience. The same element let VK posts (a channel with a more traditional audience) stand on their own as a design accent without distracting consumers from the product.