Mom-Approved | SMM | Sputniki

Коммуникационные стратегии и продакшн. Креатив для брендов.

Mom-Approved | SMM

Heinz

How do you work on organic alone and grow an account more than 10x? Here’s how!

The Sputniki team has worked with Heinz Baby @heinzbaby.russia since 2020, and in that time followers grew from 774 to 8,512. Heinz content is not only information about Heinz Baby products but also live dialogue: answers to questions and advice from doctors, useful life hacks from mom bloggers, and photos from subscribers.

For such an engaged audience as moms, it’s important to respond to every question and comment in time. Informative posts and interesting motion design, as in carousels, also drove account growth.

Thank you for your trust!