Fish Restaurant at Home
Fish&More
How do you natively tell consumers that Fish&More seafood is the same quality as in a restaurant? One landing page, two OLVs, blogger collaborations and several Zen articles are enough. Each piece carries the meta-message: fresh, delicious, perfect—only at Fish&More.
Each film opens with classic foodporn aesthetics, but at the end we twist it and it's clear everything happens not in a restaurant but in an ordinary apartment. The video constantly holds attention: appetite from cooking, then an unexpected plot turn with a change of look, then resolution and a bright KV.
Cinematic advertising and marketing agility helped Sputniki exceed KPIs again.