VX Launch
Exeed
What does born for more mean? Going beyond the impossible to achieve more.
We were tasked with creating a truly unique automotive launch film. The video had several parts and was shot in three locations. First we talked about who inspires the brand. Then we immersed viewers in the event atmosphere and, in different formats, highlighted the car’s advantages both in the city and beyond. We used a completely new approach, combining a classic product presentation with dynamic footage to engage users and hold their attention.
We invented a “role” for chief engineer Peter. Because he is in China with a very tight schedule, we used a small trick and created his “illusion.” The engineer recorded part of the video, which we showed on a big screen; the rest was shot in Russia.
EXEED is a car that will inspire you to achieve your own goals.