LX Launch
Exeed
Launch video has become its own art form in advertising, where automakers and their agencies constantly compete.
But in post-COVID Russia, when brands try to avoid large events with expensive multimedia shows, noticeable car launches are rare—and likely to stay that way for a while.
Sputniki together with the EXEED automotive brand and Vzaimodeystvie production (Sputniki community) proved for the second time that fresh ideas still exist in this field—ideas that don't require huge budgets, only talent and persistence from client and agency. This is the launch video for the new EXEED LX model.
What did we do this time?
We shot not just a launch video by the book: detailed technical description of the new model, a host on camera, image shots in a pavilion and drive-bys. Considering audience interests, we created a story of two characters who aren't satisfied with just watching. They want to bring their ideas to life. They set off on a journey at the wheel of EXEED LX, and their guide was artificial intelligence integrated into the EXEED LX multimedia system.
This story also became a short version—OLV Exeed LX