VX in Space
Exeed
“How does a dream become reality? Everyone has their own story.” Anton Shkaplerov—Hero of Russia and test cosmonaut.
Our friendship with Anton started suddenly, literally two weeks before his launch to the ISS with Klim Shipenko and Yulia Peresild. In those two intense weeks we developed a space campaign for the Exeed automotive brand—and most importantly, we managed to shoot this video! It’s hard to convey the scale of his personality, a hero’s mindset and the atmosphere of the events in two minutes, but we did it. Listen to the script. There isn’t a single extra word.
Time was tight—the rocket launch can’t be postponed—we had to shoot. 📽 The Sputniki team faced serious challenges: the Cosmos pavilion at VDNKh declined two days before filming, time was running out, the budget was limited. But we met every challenge and created an amazingly warm, cozy and uplifting film where everyone can find something of their own.
Results: 1 million views on YouTube, 80% completion rate