Good Partnership
Coca-Cola
PROGRAMS:
- grow mandatory assortment presence
- expand shelf space
- additional equipment presence
- grow in-store stock
- grow strategic new product presence
IMPLEMENTATION:
- CRM to manage the program
- prize catalog
- telemarketing
- audit
- events for finalists
- participating stores meet program criteria; points are awarded and exchanged for catalog prizes delivered to the store.
RESULTS:
4,790 outlets in 50 Russian cities
21,645 prizes delivered
Shelf share grew 32%
Core SKU distribution grew 62%
587 additional equipment units placed