DiCaprio on What's Real
ASG Five Lakes
In a world of fakes and counterfeits, there aren't many things left that can't be faked. Bloggers wrote about those things in their own articles. Hundreds of memes were created on social media on this theme. And the main fake—Roman Burtsev as Leonardo DiCaprio—spoke out.
933,309 views of original articles
9,710,465 views of memes
3 million video views
The video was published by 128 Russian and 37 international media outlets (Time, GQ, Esquire)
Best PR project according to VC.RU; TOP 3 videos according to Sostav.ru; the case was presented at the Best Cases conference