Making Housing More Accessible
DOM.RF
Four directions — four content formats. For development institute DOM.RF we manage several social accounts at once: Rent, Careers, Tech, and the main account. They have different target audiences, content pillars, and TOV, but a shared visual style.
Our main challenge is to differentiate the directions so every reader understands each community’s values. For Rent — coziness and good neighborliness; for Careers — striving for stability and growth; for Tech — building a professional community; for the main DOM account — family focus and staying informed about what’s happening in the country.