Let's Live Tastily!
Vkusnoteevo
A refresh is an important moment for a brand—as important as a new member joining the family. Vkusnoteevo yogurt got new packaging, but the brand still wants to stay as warm and family-oriented as ever.
To reflect that, in the new TV spot we showed the “living” Vkusnoteevo family, each with their own personality. And then they get a kitten—they need to choose a name. Not an easy task!
We use a classic comedy device of double meaning: the hero, without realizing it, settles the dispute. And of course, drinkable Vkusnoteevo yogurt helps him do it.