Time to Listen to Yourself
Curtis
We developed a communication strategy in which Curtis becomes not just a product but a process, time and a reason to be alone with yourself. The native concept used digital images of work tasks and other chores disappearing after the first sip of favorite tea.
We presented the new brand view across all channels and produced a TV spot, banner ads and a website. Then we added influencer support: Klava Koka, Katya Konasova and Anton Chaley. The numbers speak for themselves!
Reach: 37,560,362 (161.68%)
Clicks: 179,823 (150.54%)
CTR %: 0.23% (109.52%)
Influencer interactions: 54,772