VR Tour of a Tea Factory
Curtis
Creative challenge: not just turn seemingly dull production information into entertainment for the user, but also offer a unique approach. We had already seen bloggers become company employees and visit factories for inspections.
Solution: Virtual tour of a tea factory.
We could have simply shown tea production, the craft of the product, and the variety of flavors and aromas in integrations with top bloggers during the coronavirus outbreak. But we also decided to exceed the project’s originally very ambitious KPIs (views, site traffic, CRM collection, online purchases) by an average of 30%!
And we took bronze at Silver Mercury.
Results:
Reach: > 13 million
Link clicks: > 150,000
Emails: > 22,000