Time for Olga Buzova and Dava to Refresh
Curtis
Product placement in a hot summer YouTube music video, creative TikTok content supporting the product RTB, and a coupon program with three online retailers at once
Over three weeks of the campaign we reached more than 30 million users across channels, drove more than 45,000 visits to the product site, and issued 2,500 promo codes for purchase at a convenient online retailer.
Results:
Total campaign reach: > 34 million
Site visits: > 59,000
E-mails: > 3,000