The Holiday Isn't Leaving
SIBBITTER
We created a topical film with viral potential for SIBBITTER Wild Cola. Given the word Cola in the name and the buzz around a foreign brand leaving the Russian market, we seized a hot news hook.
Parody the legendary New Year's Coca-Cola ad? Easy! In this project we used every possible PR angle. With a flip effect we showed the audience content that triggers nostalgia. Then we added a new reality, situational jokes and references. In the end, Sputniki outdid themselves and created a new mainstream. “The holiday isn't leaving!”—an earworm now associated with SIBBITTER Wild Cola.