No Reason to Hide
Bio-Oil
Product: Bio-Oil — a new generation of skin care products
Task: Reveal the product’s benefits for different audience segments.
Creative challenge: Find a solution that accounts for the brand following the body-positivity trend in communication while also offering cosmetic products for problem skin.
Solution: Hiding skin imperfections, covering them up, hiding them under long sleeves — is not the way out. Accept your imperfections and take care of your skin.
Idea: Your skin’s imperfections are not a reason to hide them — they’re a reason to care for them.