Must-have for beautiful hair | SMM
Batiste
On the global market, Batiste bottles are a must-have for modern women. One Batiste at work to freshen hair before a meeting, a second mini Batiste in a handbag, and a third “ standby” large shampoo at home on the bathroom shelf. In Russia women use the product far less often because its USP is blurred on our market. We proposed a strategy of three content types: bold graphic design to highlight the product’s Instagram appeal, photo and video production to show usage situations.
With media promotion of creatives we reinforced the brand message: “Freshen your hair in minutes before heading out? Yes, you can!” among the target audience, which drove sales growth and, in turn, attracted new retailers.