Auto Showreel
Exeed
In May 2021 Sputniki launched EXEED on social media! From scratch we developed unique communication, SMM and digital strategy, plus brand positioning. The result—aesthetic, viral content, a positive image and subscriber growth on IG and VK from 0 to 52.9k.
In July–September 2021 we rethought the brand's core message. New idea: born for more. To promote it we chose two relevant KOLs as brand ambassadors conveying the positioning. And then some! We developed the brand's annual campaign plan, ran social media and generated news hooks.
Everything changed in December 2021 when we launched the new EXEED VX model on the Russian market. The 30-minute launch presentation was created and delivered turnkey—from idea to production. We did the same for EXEED LX in April 2022. Now EXEED has its place on the Russian market! And Sputniki made it happen.