See Life
Acuvue
Product: Next-generation contact lenses ACUVUE® OASYS MAX 1-Day with OptiBlue technology.
Challenge: Demonstrate the product’s superiority in modern life, where eyes face heavy strain from digital devices in the evening and bright light on the go.
Creative concept: We developed a series of ads united by the tagline “See Life.” Our strategy was to show the product through different life scenarios.
Two communication vectors
The first film reveals the brand’s emotional side and comfort in motion in bright daylight.
The second focuses on a young audience whose lives are inseparable from screens and intense concentration.
Both films include a graphic insert explaining how OptiBlue works. That let us clearly show consumers the rational benefit—filtering blue-violet light.
Result
High-quality visual content matching the status of the #1 brand in the category.
Consumer situations were clearly separated, reaching the broadest possible target audience.
An image of an innovative, emotionally close brand that helps you “see life.”