Evolution of education | SMM
UCHi.RU
Sputniki developed a universal SMM strategy for UCHi.RU’s social networks. Teachers, children and parents, expert community — our concept reaches them all effectively.
UCHi.RU is the evolution of education. We decided to convey this message through visual identity based on social content consumption patterns. Combining photos and videos of real people with 3D elements created an augmented-reality effect.
The right first-person copy strengthens our strategy’s key message. Platform communities gained their own voice — and it helps build loyal community within the UCHi.RU ecosystem.