From Belarus with Love
Rogachev
It will be tasty for everyone…
…because it’s Rogachev condensed milk! Our task was to show that condensed milk is a universal product that can sweeten life in any situation.
For the brand we conceived and shot a TV spot steeped in warmth and home comfort.
But it’s not that simple! Instead of a familiar domestic sketch about an ideal family, we chose a provocative situation that could have led to conflict. Fortunately, the family members understood each other completely—they are united by love for each other and Rogachev condensed milk.