Stay in your resource | SMM
Borjomi
Mindful visual for hedonists
We embedded the small-steps concept in content. Moving regularly in the right direction you can become a pro in a new field, improve fitness, or become happier. Borjomi works the same — drink it regularly to stay in your resource and multiply the effect of your actions.
We reinforced the core message with unique social content focused on visual. Simple and complex motion, addictive clips, juicy shots, and strong associations.